[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ collapsed=”on” global_colors_info=”{%22gcid-a38ea201-6040-4fea-b7a4-603c94016c0c%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_heading title=”Website Redesign” _builder_version=”4.27.3″ _module_preset=”1bf9230d-7495-4141-b7a8-b5f0fac2c95b” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Creative Direction / Web Design / Web Development” _builder_version=”4.27.3″ _module_preset=”0adaddf9-f1ec-4afa-9b24-b81c1384b572″ custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”7467d508-8d80-43ee-b533-9d51832aaf4f” hover_enabled=”0″ global_colors_info=”{}”]
For this project, I partnered with a local business to revamp their outdated website into a modern, user-friendly platform that reflects their brand’s personality and values. The redesign focused on improving navigation, enhancing the visual appeal, and optimizing the user experience across all devices. By incorporating a bold new color palette, custom graphics, and streamlined content layouts, the site now effectively engages visitors and drives conversions. The final design achieved a perfect balance of creativity and functionality, providing the client with a digital presence they’re proud to showcase.
[/et_pb_text][et_pb_button button_text=”View Website” _builder_version=”4.27.3″ _module_preset=”aea6612e-fe2b-464e-8d62-d5d38604b99c” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_video src=”https://www.youtube.com/watch?v=FkQuawiGWUw” image_src=”https://musharafkhalid.com/wp-content/uploads/2025/02/freelancer-05.jpg” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Overview” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ collapsed=”on” global_colors_info=”{%22gcid-a38ea201-6040-4fea-b7a4-603c94016c0c%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_heading title=”Project Overview” _builder_version=”4.27.3″ _module_preset=”2eaa1252-fdfd-4d72-a52a-8e4c2a13c028″ hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Key Objectives & My Approach” _builder_version=”4.27.3″ _module_preset=”23e843ac-c094-4b39-a5f7-5e8e40943721″ custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”7467d508-8d80-43ee-b533-9d51832aaf4f” hover_enabled=”0″ global_colors_info=”{}”]
The Swaply app was designed to deliver a seamless and visually distinctive user experience for a niche audience. The primary objective was to craft an app with a moody yet approachable aesthetic that stood apart from traditional designs. The scope of the project encompassed the entire creative journey—from developing a visual identity and user interface to producing animations and presentation materials. The purpose was to create a product that not only met functional needs but also left a memorable impression, balancing creativity with usability.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_image src=”https://musharafkhalid.com/wp-content/uploads/2025/02/freelancer-15.jpg” title_text=”freelancer-15″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Outcome ” _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ collapsed=”on” global_colors_info=”{%22gcid-a38ea201-6040-4fea-b7a4-603c94016c0c%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_heading title=”Final Impact” _builder_version=”4.27.3″ _module_preset=”2eaa1252-fdfd-4d72-a52a-8e4c2a13c028″ title_text_align=”center” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Design Achievements & Key Outcomes” _builder_version=”4.27.3″ _module_preset=”23e843ac-c094-4b39-a5f7-5e8e40943721″ title_text_align=”center” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”7467d508-8d80-43ee-b533-9d51832aaf4f” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}”]
The Swaply app stands as a testament to the power of thoughtful design and creative innovation. By focusing on a distinct, moody aesthetic that avoided traditional dark themes, the project achieved a balance of sophistication and accessibility. Every aspect of the design process, from wireframes to animations, contributed to creating an app that not only functioned seamlessly but also left a lasting visual impression. The final result is a product that effectively communicates its brand’s unique personality while providing users with a visually engaging and intuitive experience.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”a2103633-9b0a-4636-ab6c-c3beb2d72e5b” hover_enabled=”0″ global_colors_info=”{}”][et_pb_heading title=”Creative Highlights” _builder_version=”4.27.3″ _module_preset=”0adaddf9-f1ec-4afa-9b24-b81c1384b572″ custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”]
- Successfully developed a visually striking app with a moody yet vibrant aesthetic, achieving the perfect balance between elegance and approachability.
- Designed the app’s logo, which became a key element of its identity, as well as presentation slides that effectively communicated the project’s vision.
- Produced captivating 3D and 2D animations that added depth and interactivity, enhancing the app’s overall user engagement.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”b5edf337-8668-40e4-b1d5-1a9fdc96bafa” hover_enabled=”0″ global_colors_info=”{}”][et_pb_heading title=”Results and Outcomes:” _builder_version=”4.27.3″ _module_preset=”0adaddf9-f1ec-4afa-9b24-b81c1384b572″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.3″ _module_preset=”b8fc1358-9f09-46b7-9534-de79de7fbe3b” hover_enabled=”0″ global_colors_info=”{}”]
- Created detailed wireframes and prototypes that streamlined user interactions, ensuring an intuitive and enjoyable experience.
- Storyboarded unique concepts that aligned with the app’s branding, creating a cohesive narrative across all touchpoints.
- Delivered design assets and materials that became integral to the app’s development, facilitating effective collaboration across teams and stakeholders.
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